
Strategy •
The Tool is Fine. It’s the Hype I Can’t Stand.
I don’t hate AI. I hate the Cargo Cult surrounding it. A hammer is a great tool for driving nails, but it's a terrible choice for heart surgery.

I don’t hate AI. I hate the Cargo Cult surrounding it. A hammer is a great tool for driving nails, but it's a terrible choice for heart surgery.

We are training AI models to act like social media influencers—optimizing for engagement. But in the world of LLMs, engagement doesn't generate revenue. It burns cash and erodes trust.