
Strategy •
Perverse Incentives: Why Your AI Won’t Shut Up
We are training AI models to act like social media influencers—optimizing for engagement. But in the world of LLMs, engagement doesn't generate revenue. It burns cash and erodes trust.

We are training AI models to act like social media influencers—optimizing for engagement. But in the world of LLMs, engagement doesn't generate revenue. It burns cash and erodes trust.